Scottsdale Area Chamber
Wednesday, October 26, 2011
New TV Ad Campaign Touts Scottsdale
A television advertising campaign is under way to promote Scottsdale's scenic golf courses and balmy nights, all for a discounted price.
The Scottsdale Convention and Visitors Bureau rolled out the trial campaign this month, featuring two, 30-second TV commercials aimed at attracting well-to-do visitors.
An estimated 24 million people are expected to view the spots during the monthlong campaign through November 6.
One ad features the bureau's chic urban cowgirl - nicknamed "Camelback Kate" - roping diamonds in a twilight sky with Pinnacle Peak Park in the background.
The other ad shows a golfer teeing off as the sun rises over a cactus-studded golf course. The commercials are available on the tourism bureau's website,
"They both leverage our current brand campaign and bring two of our print ads to life," bureau spokesman Rachel Pearson said.
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